Newsletter Your real estate website visitor stats
Your real estate website visitor stats
Besides the fact that your website is the home of your brand, it can also give you valuable information about the people who visit it.
Why monitor the statistics on your website?
By seeing which pages on your website are viewed and how often and where visitors are coming from you will be able to see whether your marketing efforts are working and what campaigns to continue or discontinue.
For example, if you have been running a marketing campaign on Facebook for a particular property or showhouse, and you track the number of visitors to that page on your website you can make informed decisions regarding increasing or decreasing your marketing spend.
Likewise, if you invest in a professional photographer for a particular property you can check if that results in more hits on that property page (as people scroll through more images) and you can decide if the investment is worth repeating.
What kind of statistics can you track?
- How many visits you have to your website.
- How many unique visitors visit your website - a person can visit a website five times a day, which will register as five visits, but as one unique visitor.
- How many views each property is getting.
- How many views each suburb is getting.
- How many pages people are viewing per visit.
- Websites your visitors clicked through from or how they arrived at your website. For example: Facebook, Twitter, a property portal, a local community website, a Google Search or another search engine.
- Which country and city visitors are from.
With a WEB-BOX website you can monitor your website statistics from your admin console, which are updated daily.
WEB-BOX specialises in online marketing for estate agents. From setting up estate agency websites to management of Facebook Business Pages and Google Display Ads.