Newsletter Increase your Google My Business ratings and manage reviews
Earlier this year, we spoke about why your estate agency should be registered on Google My Business, but how do you improve your average star rating and manage your reviews there?
Managing your online reputation is critical to getting people to trust you. Your Google My Business listing is probably the most prominent part of your online reputation as it appears each time your business is searched for on Google.
Google your agency name now and see what your star rating is and how many reviews you have!
How do you increase your rating?
Unfortunately, unhappy clients tend to be the most vocal, taking to Google and social media, while happy clients generally do not think to give reviews or ratings without encouragement.
Being proactive is essential - ask your happy clients to rate your agency on Google My Business. It’s quick and easy to do - especially if you tell them they only have to give you a star rating and not a written review. If you provide a link directly to the rating form, it will only take them a few seconds and you’ll gain incredible value!
What to do if you get a bad review?
Most businesses get bad reviews at some stage - it’s important to remain unemotional and address it as rationally and professionally as possible. You need to address the matter as quickly as possible after you become aware of it. Furthermore, you have to show others - and Google - that you are doing so.
Respond to the negative review on Google My Business, asking the aggrieved person to contact you directly on the office email address with more details.
Once you have successfully addressed the matter with the person involved, you can ask them to consider amending their review (only the person who wrote the review can amend it).
Another method to minimise the effect of bad reviews is to have many more good ones! Once again, you can ask your happy clients for good reviews, which will push the bad reviews further down the list. This will also increase your average star rating score.
WEB-BOX offers a service where we work with agencies to help them improve their Google My Business star rating and get more reviews. We also optimise existing Google My Business listings or setup new ones. We’re very happy to help you, just give us a shout.
WEB-BOX specialises in online marketing for estate agents. From setting up estate agency websites to management of Facebook Business Pages and Google My Business.